CRTC seeks comments on loudness of TV ads

OTTAWA-GATINEAU, February 17, 2011 —The Canadian Radio-television and Telecommunications Commission (CRTC) today launched a public consultation on the issue of loud television commercials. The CRTC is inviting comments  on the possible technical and regulatory measures that would ensure commercials are not perceived to be louder than the programs they accompany.

“Loud ads on television can disrupt an otherwise enjoyable program and are a source of significant annoyance for Canadians,” said Konrad von Finckenstein, Q.C., Chairman of the CRTC. “Viewers should not have to adjust the volume at every commercial break, and we will work with the broadcasting industry to find an acceptable solution.” In 2009, the Advanced Television Systems Committee adopted a recommended practice to establish and maintain a target loudness level for digital television. Given the development of this international standard, the CRTC is seeking views on:  how broadcasters currently control the loudness of commercials the technical changes, as well as associated costs and practical implications, that would be required to implement the Advanced Television Systems Committee’s recommended practice the appropriate timeframe in which any changes should be implemented possible regulatory changes required to ensure the effective control of the loudness of commercials, and the extent to which technical and regulatory changes are applicable to cable and satellite companies and video-on-demand services. 

Interested parties may submit their comments by April 18, 2011. They may  do so by filing out the online form, by writing to the Secretary General,
 CRTC, Ottawa, Ontario, K1A 0N2, or by fax, at 819-994-0218.

Broadcasting Notice of Consultation CRTC 2011-102 > > > The CRTC > The CRTC is an independent public authority that regulates and supervises broadcasting and telecommunications in Canada. > > > Reference document: > > Loud TV commercials and sound levels > > - 30 - > > Media Relations: > MediaRelations, Tel: 819-997-9403, Fax: 819-997-4245 > > General Inquiries: 

Tel: 819-997-0313, TDD: 819-994-0423, Fax: 819-994-0218

Toll-free # 1-877-249-CRTC (2782) 

TDD - Toll-free # 1-877-909-CRTC (2782)
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